Aleksi Heinonen
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Multi-agent AI · Content automation

Autonomous AI marketing crew with its own video studio

A team of AI agents led by an AI director that plans, writes, produces long-form video and publishes across social media — with compliance checks and a human in the loop only where it matters.

10
specialised agent roles, coordinated by an AI director
5
social platforms published to through one integration
400+
test files across the agent backend and control dashboard
100%
of outgoing content passes a compliance gate before publishing

01

The problem

A small team cannot produce daily, on-brand content in several formats and languages for five platforms — and in a regulated field every post and reply carries legal risk.

02

What I built

  • An AI director that owns the content calendar, routes work to specialist agents and adjusts the plan from performance data
  • Specialist agents: strategist, content drafter, curator, trend radar, creative producer, reply drafters, brand-voice linting and image compliance review
  • Automated long-form video: script, AI-generated scenes (Veo 3), synthetic voices, subtitles (Whisper) and final assembly (ffmpeg), in several languages
  • Publishing, comments and DMs across five platforms through the Ayrshare API; inbox agent that replies in-thread from a shared Gmail mailbox
  • Discord as the control pane: approvals, asset requests, escalations and a full activity log

03

Engineering

  • Typed, functional TypeScript (Effect) with a swappable model layer — Claude and Gemini tiered by cost and difficulty
  • Risk-tiered autonomy: safe categories auto-publish, anything sensitive waits for human approval; every action is audited
  • Idempotent inbound processing, rate-limited publishing and a separate web dashboard for operators